Need of Website

EVERY small or home-based business should consider a website. There are certainly some businesses where a website offers nothing of value but for the vast majority a website can be a very effective sales channel and marketing tool. I've listed just a few reasons why a website can be such a powerful tool but before you continue - and just to underscore how valuable the Internet can be - consider these statistics:

  • Two billion orders will be placed over the Internet this year.

  • E-commerce revenue will be $40 Trillion by the end of this year and will exceed $90 Trillion by 2005.

  • Holiday purchases have increased from $25 billion in 2003 and are expected to be $2 Trillion this year.

Low Cost

Utilizing the Internet for your business is very inexpensive. Unlimited connect accounts are generally available for less than $20/month and include Internet access and e-mail. You can start off with just using electronic mail (e-mail) as a way to communicate with existing customers and new ones.


Communicate anywhere in the world with customers and employees and pay NO long distance telephone charges. And while you're at it, you can "attach" other documents to your e-mail. For example, you can send an updated proposal to your representative across the country - quickly and at no cost.

Customer Support

Provide personalized support for your customers with  answers to common questions; assistance on specific products or services, provide a variety of ways in which you can be contacted. Do all this without answering a phone or hiring additional staff

Be Open For Business 24 hours a day

This sounds bad but in reality it's a big plus. With e-mail, people can contact you anytime it is convenient for them. You can respond anytime that's convenient for you. Of course, we suggest "timely-response" just as if someone called you. When you have a website, potential customers can find out about your products and services 24 hours a day.

Global Reach

The Internet is being used on a regular basis by millions worldwide with more "connecting" every day. Many of the new users come from countries around the world. They want to buy the "latest and greatest" products. Compare the other mode of advertisement to the cost of a website. The information you provide on your website is instantly available to every one of these users

Reach customers that speak a foreign language

Why restrict your market to the "English-speaking" world? Translate your website into a number of languages and offer a choice to users when they come to your home page to further increase your exposure.

Money Savings

Today your long-distance phone bill can run into the hundreds of dollars. Using the e-mail to talk to your customers, suppliers, partners, etc., can save you a large portion of this expense.

Try new ideas

Since the Internet is a "brand-new" medium, no one (including us) really knows all of the ways you can make money from the Internet. We do know there are a whole lot of great ideas already. When you use the Internet, you can try new ideas usually for little invested on your part. It doesn't work, OK, you learned. Modify it your idea. Improve it. At the very least you'll know more than your competitors. Who could imagine that authors would put their books on the Internet? Well, that's what people are trying with the hope that customer's will like what they read enough so that they'll buy the paper version.

Update or Change your products and services easily and at low cost If you have produced "paper" catalogs, brochures, sales collateral's, you know how difficult and expensive it is to change them. You want to add a new item. Oh no! The phone company changed your area code. No, no! What a pain with paper. With your Internet site, changing anything is a simple and inexpensive process.


Say you just received a new product and you want to advertise a "special." Reaching your customers via the phone, sending a letter, or FAX would be time-consuming and expensive. With the Internet you can send out an e-mail to 500 of your best customers with the click of your mouse. You can put a "SPECIAL" notice on your website advertising the new product

 Why does your Company need a Website?

Many small and medium sized businesses, ask the question
'Why do I need a Website?', and moreover
'Why should I pay for a Website when I cannot see any tangible benefits?'.

The answers to both questions can be summed up with the following three benefits...

  • Improved Corporate Image

  • Improved Customer Confidence

  • Increased Sales

Improved Corporate Image

To a small company ‘Corporate Image’ can be seen as something for the big boys who have money and time to spend on developing and refining a corporate image. However, no matter what the size of your Company a professionally designed website can both bolster and in many cases help define or improve a Company’s corporate image.

At Vertex we pride ourselves on designing each and every site, around the Client’s requirements, we spend time, investigating a Client’s business, and its customers need and perceptions. This enables us both to create a website for the Client, which is visually stunning, and which promotes and improves the Client’s Corporate Image.

Improved Customer Confidence

Today, when a consumer is searching for a new product or service, they tend to use both traditional (newspapers, adverts, yellow pages, telephone, etc) and newer (web, email, etc) methods in the search. Although the majority of prospective customers of small businesses will still use the traditional methods, for finding a suitable company, many will then progress to (if available) looking at the Company’s website to investigate whether their needs will be fulfilled, whether the price is right, and perhaps more importantly, whether they like to look of the company. By combining both traditional and newer methods, your Company can exploit these tendencies, and given a well designed website, provide the prospective customer with the right signals to turn them into a paying customer, and with the right website into a regular customer of your Company.

It is our aim at Vertex to design and develop websites that are as individual as your Company, which will provide for your Company, this improved level of Customer Confidence and Loyalty.

Increased Sales

As a direct result of the above two points, your Company will be able to increase the conversion ratio, of prospective customers, into paying and repeat customers. A well designed website, is not only a pretty face for your Company, it is an essential part of the success and future of your Company in the 21st Century.

A website designed by Vertex, will provide your Company with an Improved Corporate Image, Improved Customer Confidence, and in turn Increased Sales.