Need of Website
EVERY small or home-based business should consider a website. There are certainly some businesses where a website offers nothing of value but for the vast majority a website can be a very effective sales channel and marketing tool. I've listed just a few reasons why a website can be such a powerful tool but before you continue - and just to underscore how valuable the Internet can be - consider these statistics:
For Business 24 hours a day
customers that speak a foreign language
Update or Change your products and services easily and at low cost If you have produced "paper" catalogs, brochures, sales collateral's, you know how difficult and expensive it is to change them. You want to add a new item. Oh no! The phone company changed your area code. No, no! What a pain with paper. With your Internet site, changing anything is a simple and inexpensive process.
Why does your Company need a Website?
Many small and medium sized businesses, ask the question
The answers to both questions can be summed up with the following three benefits...
Improved Corporate Image
To a small company ‘Corporate Image’ can be seen as something for the big boys who have money and time to spend on developing and refining a corporate image. However, no matter what the size of your Company a professionally designed website can both bolster and in many cases help define or improve a Company’s corporate image.
At Vertex we pride ourselves on designing each and every site, around the Client’s requirements, we spend time, investigating a Client’s business, and its customers need and perceptions. This enables us both to create a website for the Client, which is visually stunning, and which promotes and improves the Client’s Corporate Image.
Improved Customer Confidence
Today, when a consumer is searching for a new product or service, they tend to use both traditional (newspapers, adverts, yellow pages, telephone, etc) and newer (web, email, etc) methods in the search. Although the majority of prospective customers of small businesses will still use the traditional methods, for finding a suitable company, many will then progress to (if available) looking at the Company’s website to investigate whether their needs will be fulfilled, whether the price is right, and perhaps more importantly, whether they like to look of the company. By combining both traditional and newer methods, your Company can exploit these tendencies, and given a well designed website, provide the prospective customer with the right signals to turn them into a paying customer, and with the right website into a regular customer of your Company.
It is our aim at Vertex to design and develop websites that are as individual as your Company, which will provide for your Company, this improved level of Customer Confidence and Loyalty.
As a direct result of the above two points, your Company will be able to increase the conversion ratio, of prospective customers, into paying and repeat customers. A well designed website, is not only a pretty face for your Company, it is an essential part of the success and future of your Company in the 21st Century.
A website designed by Vertex, will provide your Company with an Improved Corporate Image, Improved Customer Confidence, and in turn Increased Sales.